Good morning, Marketers, with Google I/O and Google Marketing Live behind us, I’ve been thinking a lot about the future of search and what it means for search marketers and content creators. Today, Google opened early access to the Search Generative Experience. I’m looking forward to digging in as soon as I get access.
Opinions in the search marketing industry are divided over whether we’re doomed or we’ll thrive with the new Search Generative Experience. I believe that both Google and Microsoft Bing want to encourage searchers to dive deeper into links and, thus, will showcase links and citations in a big way. I know a lot of folks disagree with me on that, even at Search Engine Land.
But I remain optimistic. I’ve been covering search for about 20 years now. Having covered search for two decades, I’ve witnessed several changes – yet we always manage to adapt and thrive.
Oh, and don’t forget to sign up for free here to watch my SMX Advanced keynote interview with Google VP, Cathy Edwards, where we will discuss the impact of SGE on search marketers.
Optimistic search reporter