Search Engine Land is your source for Google news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Will 'old-school search' be gone in 10 years, thanks to ChatGPT, the new Bing and Google's new Search Generative Experience?
Some of you who signed up for the waitlist will get an email notifying you that you have access to try out the new labs search experience.
Take a closer look at how Google reviews, rankings, and ratings work together to help new businesses and get tips on how you can start getting reviews.
More Google Ads improvements include top search categories for RSAs, campaign prefils, new tools for Ads Creative Studio and new insights.
Performance Max is getting a more automated option to help you build campaigns. Also, new goals should aid in better customer targeting.
These enhancements are designed to offer a more realistic preview of the digital landscape without the presence of third-party cookies.
Google has added a new Google crawler to its list, this one is uses for testing tools you use in Search Console or other Google properties.
A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking keywords.
AI-generated answers will appear above Google's search results listings. Google will cite the websites it used to help generate the answer.
With Google I/O around the corner, we are all expecting big news from Google on how Google Search will change - here are some reported leaks on that news.